Tuesday, December 19, 2017

IS NOLLYWOOD MOVIE INDUSTRY DOOMED WITH IGNORANCE - A wakeup call


Fellow movie makers, its pertinent to ask some questions at this juncture, honestly l dont seem to get the drive in our todays emerging movie industry. I am disgustinged and shocked to provocation right now. Why are we so non challant about the things that concerns us? We have gotten so used to free money's here and there, luxurious lifestyle, frames, fame, designers, paparazzi, luxury cars, fans recognitions, location blues, gossips to upgrade, ganging to gain and general show, to have lost our mission, vision and structure. 


Seemingly the world sees us as cerebral minds because we change lives with our products. Yet that has plunged us to not realising our high points, grey areas and best footing. It pains me that in our claim to know, we exhale so huge ignorance. The actor becomes carried away with his fame, the marketer is driven by his pride, the director superior by his intellect, the producer his product, and the investor by his investment and so lost the original drive to create an industry that will protect our creativity, secure our feature and enrich our industry. We all sound so not united that the evil golliats sees an opening to poke the industry to death. We seem so unconcerned yet belong to particular political mind sets with no clear agenda than solidarity for hate lives.... We easily pick enemies amongst ourselves in selfish competitions. If we don’t, the press helps us pick one.
My findings in the new music sector, after big local and international record labels pulled out of business in Nigeria, revealed their positive drives, music business involvements, huge passion and their true to the-business attitude. This l later found out is, because they are equally INVESTORS in their products. A music artiste gets his song, raises fund for demo, scouts for good producers, gets a manager, looks for a good producer or record label " mostly owned by fellow artistes ". His investment in his brand, gave him this positive PASSION.

ACTORS SEEMS TO HAVE BEEN SPOILT WITH FREE MONIES.
 They Lay back in their fun life, and gets a call, which of course must pay them b4 they go on set. Some even frustrate genuine productions by their callous and prodigious attitudes. Some of this productions suffer huge lose from this unethical attitudes. We began to shot ourselves in the leg, Gradually paralyzing ourselves and not accepting that we equally lost quality fame feature funds and more to incoherent behaviors. We now act like we are operating a secret cult fellowship. Then the GOLIATH took over our business placing a template that can be perceived as an industry yet a private company. He divides and rules us as it were now, Selects a few favored artistes, by politics. Pays them stipends in millions, of his own sweat and in return demand loyalty with hug WAND OF CANE to punish any perceived smart move.
My cherished colleagues it pains me to see name like , 2face idibia, sunny nneji, mi , kenny ogungbe, wiz kid, idris abdulkareem, davido and moioore stand up and out for a united purpose to get back what belong to them. They hv been tweeting none stop cause they understand what 70% to the creative world and 30% to telecommunications industries and related agencies. They know it will bring massive wealth to their industry by arithmetic. Poverty will become strange and we can control our brands from our bar coding account which alerts every time they are streamed,, air play, ring tone or otherwise consumed. 

My template ran in tandem with the PMAN presidents own and we positively came together to build a structure for our industry. Someone has to do it anyway. They say if u hide treasure in a book, Nigerian will still be very poor. I wonder how many will take time to read, research this story and get the essence trending knowledge to better their lives? I see some, clothed with this huge ignorance rather running around those GOLIATH'S for loose and free money to sustain their poverty mentality. My people, its time to wake up and ask relevant questions get quality answer and move with the progressives.
Some will think this is to garner their support n solidarity, naaaa , l don’t personally need it now cause we hv gone beyond that stage and are standing with the law of the land. What u do is for yourself and feature generation. Lets drop these senseless evil arrogance and embrace a new technology template to equally account for our brands amongst other benefits. It is your fight. don’t sit back and look. Join the tweeting entertainment community. We are lucky to have a passionate and youthful legislator which has risked his own next election to save the industry. Lets stop acting like guests in our own territories, Take charge my people. Forget the formal contracts signed with this multinationals. The hood news is that our sovereign national constitution and parliament act has saved us.

Emeka Ike

Our mission is to transform potential in our creative industry into new frontiers of economic opportunities for all Nigerians, and inherently unlock entertainment tax revenues for national development, and economic growth"




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