TELEMUNDO COMES TO AFRICA WITH MULTICHOICE AFRICA AND
UNIVERSAL NETWORKS INTERNATIONAL
·
Exclusively dedicated to telenovelas,
Telemundo brings dramatic storylines, exotic locations and glamorous
personalities to Africa, under the tagline: “Feel the passion”
·
From August 12 will reach DStv and
GOtv customersacross the African continent
The channel’s division of
NBCUniversal International Television today announced the launch of Telemundo,
the popular telenovela channel, in Africa. From Monday 12 August, the exciting
new channel will be an addition to the DStv Access, Family, Compact, Compact Plus
and Premium bouquets, on 118. Telemundo will also be available on channel 13,
on GOtv Plus.
Telemundo will exclusively
air telenovelas with the tagline: “Telemundo – Feel the Passion.”
Nico Meyer, MultiChoice
Africa CEO said, “We are delighted to be launching Telemundo as it increases
the range of programming available to DStv and GOtv subscribers. Telenovelas
are a popular entertainment format and we want to provide a dedicated channel
where subscribers can go to find this kind of programming. The launch forms
part of MultiChoice Africa’s commitment to provide viewers in Africa with a
wide channel line-up and to ensure that they have a broad variety of genres to
choose from.”
Telemundo in Africa will be
dedicated to the most compelling Spanish language telenovelas, offering DStv
and GOtv customers a dramatic rollercoaster of romance, mystery, action and
adventure. Telemundo will bring the world of exotic locations and glamorous
personalities into African homes.
“Telenovelas are an
editorial and television force internationally and we are particularly excited
to bring Telemundo to Africa exclusively with DStv and GOtv,” says Colin
McLeod, Managing Director Emerging Markets, Universal Networks International.
“Together we believe we can help to drive multi-channel television to an even
broader market. With the launch of Telemundo viewers will have another great
reason to tune into DStv and GOtv.”
At launch, viewers can look
forward to fascinating stories of love, success and betrayal with high quality
production values in telenovelas including Aurora,
Precious Rose, My Heart Beats for Lola and Behind Closed Doors.
Telemundo will be fully
localised for the African market with full dubbing of Spanish-language programming
in English for South Africa and Sub-Saharan countries.
Telemundo becomes the fifth
channel brand from Universal Networks International to launch in Africa,
joining the recently refreshed channels – Universal Channel, E! Entertainment
Television and The Style Network, and movies channel, Studio Universal. Further, NBCUniversal News Group also
operates CNBC channels across the continent.
... by Timothy Okwu
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